Imagining is innovating.

Before strategy, building, or raising capital, there is imagination.

Ada Lovelace, the first computer programmer, famously wrote:
”Mathematical Science shows what is. It is the language of the unseen relations between things. But to use and apply that language, we must be able fully to appreciate, to feel, to seize the unseen, the unconscious. Imagination too shows what is, the is that is beyond the senses.”

Here, we draw on Lovelace’s insight that imagination is intelligence, and a way to sense possibilities before strategy or structure exists. Innovation doesn’t come from logic alone; the most original ideas appear when thinking softens, perception widens, and intuition takes the lead. We reach this space naturally when we daydream, walk, create, or simply get lost in a moment. Imagination becomes a mental workshop, exploring possibilities and envisioning futures before they exist.

These paintings invite you to pause, reflect, and imagine. Like staring at clouds, see new shapes and connections, spark new ideas, and discover the missing piece on your founder’s journey.

For more information on Ada Lovelace and imagination, read our article here.