Crawl, Walk, Run

Turn ideas into action in work & play.

Big goals are energising. They give direction, momentum, and something meaningful to move toward. But without structure or strategy, even the clearest of visions can stay abstract, existing in theory but never fully realised.

And a vision without action is just a wish, and we want to make sure you can bring to life all the dreams and ideas that land in your head. Over the years, we’ve found a simple three-stage progression that bridges the gap between vision and execution and can be used in both work and play.

Crawl, Walk, Run. Let’s take the first step.

For ease of use, this video series is also pinned on our Instagram page, so you can always take the next step wherever you go.

Preparation Step One:
The Vision.

Before taking action, get clear on what you are committing yourself to. Your long-term vision is your anchor, while smaller goals give you the milestones and stepping stones to navigate toward it. You don’t need to know every step, but you do need enough clarity to know what you are moving toward, and what you are not.

  • A strong vision brings together three things:

    • Vision: Can you clearly see what you are creating?

    • Desire: Do you truly want it, and is there enough excitement behind it to sustain you through the challenges?

    • Belief & intention: Do you believe it is possible, and have you consciously decided to pursue it?

  • Then check the orientation of your goal. A goal built for yesterday won’t survive the future you are creating. Ask yourself:

    • Does this goal build long-term capability rather than temporary wins?

    • Will it empower others to act where it matters, or will everything get stuck at the top?

    • Does it foster connection and collaboration rather than isolation?

    • Does it generate value sustainably, rather than extracting it from people or systems?

    • Is trust earned through transparency, not compliance?

  • Your North Star is your anchor and a guiding light through volatility, market shifts, and personal or organisational change. Everything else flows from this and helps keep you aligned with building a future where we can all thrive. For more insights, you can read about our Future-Facing Framework here.

Preparation Step Two:
Internal Alignment.

Once you have your vision, you have to start aligning internally to it. This is the stage that ensures your mind, body, and identity are ready to act and are able to hold the uncertainty, change and responsibility that come with creating something new.

    • Visualise your goal as already achieved. What does the end result look like? How would your habits, energy, and daily rhythm look? What’s ultimately changed in your world?

    • Check your beliefs. Do I believe that I am capable of achieving this goal? Yes, no, maybe? If the answer is “no,” acknowledge it without judgment and question it. Why do you believe this to be true? If someone else has achieved a similar goal, then so can you.

    • Expand your capacity. Notice where you feel contracted, restricted or resistant. These can point to beliefs, emotions, habits or patterns that need to be worked through. Your ability to hold more uncertainty, responsibility and change is part of the work.

    • Release attachment. Remember, your overall survival doesn’t depend on this goal. Affirm that you are okay without it. This helps release attachment and creates space for things to unfold without forcing a particular outcome.

    • Enter flow & move on. Step away from the goal and let your subconscious integrate everything. Spend time doing something unrelated for a while as this creates the mental and emotional space for the path towards your goal to open as it needs to.

  • Every time you meet resistance during the Crawl, Walk, or Run phases, you can return here. Resistance at any stage shows that there’s a new layer of beliefs, skills, or capacity to integrate. The system loops back to alignment to expand your capacity before moving forward.

Crawl.

Immersion & Awareness

Once internally aligned, take action in stages that work with your capacity and nervous system. This three-stage progression ensures momentum builds sustainably and decisions are deliberate, not reactive.

Crawling is about alignment before acceleration. These are small, low-risk actions that prepare your brain, body, and environment. The focus is on observation, learning, and planting seeds for opportunities you may not yet see.

What it looks like:

  • Immerse yourself in your goal’s domain. Read, watch, explore, and research to understand patterns and possibilities.

  • Observe your habits, routines, and energy. What supports your future self, and which do not?

  • Make space in your environment or routine. Clear away distractions, remove clutter, adjust your workspace, and audit your relationships.


Crawling builds awareness, strengthens energy regulation, and lays a foundation for intentional action. By the end of this stage, you are primed, informed, and ready to move deliberately.

Walk.

Intentional Steps & Testing

Walking is where you move from preparation into experimentation. The focus is on taking intentional steps, trying things on, and learning what works before making bigger commitments.

What it looks like:

  • Take small, meaningful actions. Put an idea into the world, start a conversation, create something, or test an approach rather than waiting for the perfect plan.

  • Experiment with different possibilities. Try on new ways of working, communicating, or showing up. Notice what feels natural, what creates energy, and what doesn't.

  • Use failure as information. Something not working is useful data. Ask what you learned, what you would change, and whether the direction still feels aligned.

  • Keep returning to your North Star. Experimentation isn't about abandoning the vision; it's about finding the path toward it.

Walking builds confidence through evidence. You begin to move from imagining the future to practising it, while retaining enough flexibility to change direction as you learn.

Run.

Decisive Action

Running is where you move from experimentation into decisive action. You have tested the possibilities, built evidence, and developed enough capacity to take bigger steps. The focus is on embodiment, commitment, and acting from the future you are creating rather than waiting for certainty.

What it looks like:

  • Take the bigger step. Launch, commit, make the decision, have the conversation, or take the opportunity you have been preparing for.

  • Embody the vision. Start acting from the identity of the person who has already become capable of creating what you envisioned. Move from “one day I’ll be” to “I am.”

  • Stay resourceful and responsive. Use what is already available to you and remain open to unexpected opportunities, rather than assuming there is only one path forward.

  • Let go of the need to control the outcome. Stay committed to your vision without becoming attached to exactly how or when it arrives.

Running is not about moving as fast as possible. It is about having built enough capacity to move decisively. At this stage, the future is no longer something you are preparing for or testing, as you are actively embodying and creating it.