Think Like A Futurist

Tools to strengthen your perception, expand your imagination, and build the future.

Before strategy, building, or raising capital, there is imagination and our perception.

Here, we draw on the insight that imagination is intelligence and a way of sensing possibilities before strategy or structure exists. Innovation doesn’t come from logic alone; the most original ideas often emerge when we allow ourselves to explore what cannot yet be seen.

And our perception and other gifts of sensing into the unseen are not something reserved for a select few. They are innate human capabilities that can be strengthened through practice. By developing our awareness, imagination, and ability to connect ideas and signs from the world around us, we become better equipped to explore possibilities and build what comes next.

Below is a collection of practices designed to help develop the skills needed to navigate your founder’s journey and help build the future.

Exercise One:
Discernment

One of the greatest challenges when developing perception is learning the difference between what is truly being experienced and what is being constructed by the mind.

Our thoughts, expectations, memories and emotions constantly influence how we interpret the world. Before attempting to explore deeper insights, it is essential to develop an internal reference point for clarity.

The purpose of this exercise is not to force an experience or prove a belief. It is to become familiar with your own internal landscape and recognise the difference between uncertainty and unmistakable knowing.

If you find yourself questioning something during this, treat it as an observation rather than a conclusion. Discernment is built through repeated observation, not assumption.

Exercise Two: Understanding Your Idea

Many ideas never reach their full potential because we immediately begin solving them before we have fully understood them.

As humans, we naturally fill gaps with assumptions. We decide what an idea is, what it should become, and how it should look long before we've taken the time to truly observe it.

This exercise encourages a different approach. Instead of directing the idea, your role is to become curious about it. The objective is not to invent answers, but to create enough space for deeper insights to emerge naturally.

The more clearly you can separate observation from expectation, the easier it becomes to recognise where your thinking is expanding the idea and where it is simply repeating what you already know.

Exercise Three:
Decision Mapping

Every decision we each make creates a different future, potential, and outcome.

Before making an important choice, we often become consumed by analysing outcomes, weighing pros and cons, or seeking certainty that doesn't exist. This exercise offers a different approach.

This exercise is designed to slow the decision-making process and create enough space to explore different possibilities before committing to one. The objective is not to eliminate uncertainty, but to develop clarity about which direction feels most aligned before taking action.

This is where we can expand on our learnings from discernment. Learning to recognise what feels like a yes or a no within our bodies becomes an essential skill. It allows us to make decisions with trust and ease, and notice when even the smallest choices may be moving us away from the path we intended to take.

The Series of Five

Below is a collection of oil paintings titled The Series of Five, painted by our founder, Alison Mackie. These paintings invite you to pause, reflect, and imagine. Like staring at clouds, see new shapes and connections, spark new ideas, and discover the missing piece on your founder’s journey.